9th Practical Conference
April 9, 2018, Hilton Moscow Leningradskaya
+7 495 995-80-04
Archive 2016: post-release
2017 • 2016
infor-media Russia is glad to invite you to VII Practical conference “Promotion strategies of pharmaceutical products and brands 2016”, April 11–12, 2016, Hilton Moscow Leningradskaya.
Brand’s life cycle is difficult and many-sided process, where repeated changing of impact factors happens. One of the key factors of successful brand is ability to match, predict further fortune correctly.
This year we are holding the conference under the motto “Life-length brand”, to the first steps of development and promotion of the brand correctly identify the characteristics and the nature of its life cycle, which will continue to depend on the choice of a marketing strategy of the brand, the direction of its communications, correctly and competently correctives made in the various stages of its existence.
Why do you need to take part?
— The main conference on pharmaceutical marketing in Russia.
— The multifaceted analyze of brand’s life on every stage of its development.
— 7+ practical cases, 3+ workshops. Not abstract strategy, but only necessary in the practice!
— Only TOP-speakers, recognized experts of pharmaceutical market.
— Special one-day workshop of STANISLAV RESHETNIKOV, Marketing Director, Otisipharm.
On the agenda:
— Magic of creation: Brand Elaboration
— WORK-SHOP. How blockbusters are born: the secrets of launch
— PRACTICUM! Finished state and holding of leadership
— WORK-SHOP: Portfolio Management Strategy in pharmaceutical company
— LIVE-SAVING SERVICE! How to get maximum on the time of falling
— Evening of “Advertising eaters”! Annual nomination “The best advert of 2016”
Don’t miss it! 11, April
Hurry up! 12, April
One-day workshop about the practical aspects which are able to “switch” promotion companies of OTC-brand
STANISLAV RESHETNIKOV, Marketing Director, Otcpharm (earlier — OTC Department, Pharmstandart)
He graduated from the MMA Sechenov, Faculty of Pharmacy, Ph.D. main professional experience with marketing and promotion of OTC drugs and Semi — ethical Rx-products.
Work experience: Organon, Schering-Plough, Sanofi-Synthelabo, Ivax, Roche, Pharmstandard
Description of the workshop:
We are living and working not in easy time, but in very interesting.
Golden days of organic growth in the consumption of goods and services have ended. If earlier marketer of pharmaceutical companies were allowed to remain refined theoretician and "celestial" — now the brutal realities force to transform even the most rigid brand managers.
We face the returning competition and the need to increase through aggressive weaning share, new restrictions from regulatory legislation, changes in consumer behavior and communication channels and so on... the list could be continued.
There is only one way out — to increase efficiency!
The success of the marketing of OTC drugs is often represented as a difficult challenge where commercial component, communication with the end-user and the professional community, medical and sales representatives, pharmacy chains, etc. convolve in one clew.
In fact, this list often contains a lot of "husk", which has a small or uncertain impact on the final result, but this "husk" distracts marketers and takes his time and creative resources. And there are some really important components that determine the end result of a campaign by 90% — this is the "secret tumblers" of efficiency.
Therefore, we invite you to take part in one-day workshop, where we will look for the buttons and to learn the right push.
We will work in a duplex mode, and in the following key questions:
…And so on…
We are sure that you will find the topics which are interesting personally for you!
Traditionally, the special terms NETWORKING OPPORTUNITY is available for you! With our help, you will be able to arrange negotiations with partners!
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