infor-media Russia will be glad to see you at VIII Practical Conference “Promotion strategies of pharmaceutical products and brands 2017”, which will take place in Soglasie Hall, Moscow, 10 April 2017.
Why to take part?
Practical experience of international and Russian pharm companies
Choice what you want: choose the most interesting topics for you!
6+ workshops. Just necessary practice for work!
Interactive format — variety of opportunities!
DISCUSSION: "What makes the Pharma industry to strengthen its reputation among the population?"
Questions for discussion:
- Social responsibility of Pharma — a myth or true value.
- Social irresponsibility Pharma — exception or rule
- How pharmaceutical companies should improve the availability of drugs?
- Whether the prices of medicines in retail to decline and when?
- 7 effective practices of neuromarketing implementation
- theorem of the effectiveness of the promotion of medicines through the pharmacy network in the face of rising prices for TV advertising
- PRACTICUM LAB! Multichannel marketing, examples of the success
- KPIs of the effective communication
- PSYCHOLOGY: The cobwebs of professional communication on the pharmaceutical market: errors, methods of wording and the psychology of perception by the target audience
- PRACTICAL PANEL. 911! Unconventional methods of promotion of medicines: how to get the most in the fall?
- INSTRUMENTARIUM. Digital marketing
Evening of ”Ad eaters”! Annual awarding “Best promotional video 2017”
A bit more:
Workshop: The cobwebs of professional communication on the pharmaceutical market: errors, methods of wording and the psychology of perception by the target audience
- How does the commercial staff of pharmaceutical companies operate by existing key messages?
- The reasons for the low efficiency of communication in the segments of "pharmaceutical company — pharmacy chain", "pharmaceutical company — Market Access".
- The problems of internal communications: "merchants" vs "marketing".
- Methods of the exact wording of key messages.
- "Non-standard" tricks of "infecting" the key messages to their target audiences. "Mental viruses."
- Competence No. 1. Mandatory skills in communication of employees of different levels. Discussion: are there "magic" "drug"?
- Planning strategy of communication.
VLADISLAV UTENIN, business – coacher, general director, EMTWAY
Special provisions: NETWORKING OPPORTUNITY! We are glad to help you to organize the meeting with your partners!